The busy ‘ umfluencer’ on sharing the truth about parenting, keeping up her career and how she looks after herself, as well as everyone else
LOUISE BOYCE
Despite having won a loyal following of nearly half a million people on social media, model and content creator Louise Boyce still finds herself struck with trepidation when posting her funny parenting videos online. “Sometimes when I’m about to press ‘share’, I think: ‘What if I’m the only one who’s going through this?’” the mother of three tells HELLO!. “But I do it anyway, and then I see the comments saying: ‘Oh my gosh, me too.’ So it’s nice to know that I’m normal as well.”
Louise – who has children Basil, 11, Sonny, seven, and three-year-old Inca with husband Jesse – is known for videos capturing her experience as a mother, including re-creating a day in the life of a toddler and hilarious sketches featuring her tiny-handed child alter ego, Bernie.
Breaking the mould of the typical “mumfluencer”, Louise started sharing her honest outlook with her followers during the Covid-19 pandemic, amid the pressures of home schooling during lockdown. Her Instagram handle, @mamastillgotit_, “is a reminder to all women that regardless of their age, profession or life choices, we still love to look and feel good”, she says.
And now, the London-born star, 42, is hoping to be a pillar of support for mothers everywhere as she releases her debut book, also called Mama Still Got It!.
Promising a “hurtling gallop through the ‘real’ parenting calendar”, Louise’s trusty guide gives a month-by-month glimpse into the highs and lows of the school year, including details about “things all [parents] go through that you wouldn’t necessarily read in an average motherhood book”, such as the perils of using a public toilet with a toddler and “finding school uniform that you’ve left at the bottom of the laundry bin since school broke up in July”.
“I’m hoping it makes other mothers feel normal and less alone in their parenting rollercoaster ride,” says Louise. “There are lots of things that some parents think only happen to them, but actually, we’re all going through it and sometimes we just don’t talk about these things.
“I know that people say mothers are superheroes, and in some respects we are, but in others we’re not. We’re just people, and we’re trying our best,” she continues. “It’s okay to ask for help and it’s really impo
