DNA TESTING
FitnessGenes is the British biotech firm offering DNA analysis ‘to build the most complete picture of you’
Co-founded by geneticists Dr Samantha Decombel and Dr Stuart Grice, FitnessGenes’ in-depth analysis reveals how your unique genetic blueprint and physiology – together with lifestyle factors such as food choices and activity levels – impacts your health and performance.
“Many diets and workout programmes fail because they are generic and not tailored to an individual,” says Dr Decombel. “But FitnessGenes analyses your DNA and lifestyle data to provide you with workout, diet, supplement and lifestyle advice that’s personalised to your unique genetic make-up and physiology.
“For example, if your goal is to lose weight, your genetics may be increasing your cravings or rendering you less able than other people to feel full when eating certain foods. Using this knowledge, we can provide actions that advise what foods to add to your diet, such as those that promote satiety, or ingredients that improve blood sugar levels and reduce inflammation – all issues that impact weight gain.
“Your personalised actions will give you tips on how to adapt your exercising, eating, and sleeping habits, too, and will suggest evidencebased ingredients, supplements, and dietary strategies (such as intermittent fasting) that are designed to promote weight loss, based on your particular physiology.”
