NPK Inc. pioneers naturalistic health solutions in Korea, capitalizing on rising demand for organic products, while aiming for global expansion and innovation.
In a world increasingly dominated by synthetic products, NPK Inc. stands out as a beacon of naturalistic health solutions. Founded in 2009, NPK Inc. has swiftly risen to become Korea’s premier manufacturer of naturalistic vitamins and health functional foods. Kim Sang Jun, President of NPK Inc., emphasizes the company’s commitment to revolutionizing the industry through innovation and dedication to consumer well-being.
NPK Inc. prides itself on being at the forefront of naturalism, introducing Korea to a new era of health supplements. Mr. Jun highlights their pioneering efforts, stating, “We are proud to be the first to pave the way on this uncharted territory and open the door to the era of naturalism in Korea.”
The ongoing COVID-19 pandemic has underscored the importance of health products, particularly those aimed at enhancing immunity. Mr. Jun acknowledges this shift, noting the increasing demand for health functional foods in response to heightened awareness of immunity. And with the domestic health functional food market valued at KRW 6 trillion annually, NPK Inc. is poised to capitalize on this growing trend.
Central to NPK Inc.’s success is its emphasis on natural ingredients and fermentation technology. The president emphasizes the benefits of fermented products, explaining: “It has been scientifically proven that fermented products or natural vitamins offer more benefits than synthetic alternatives.”
NPK Inc.’s research center specializes in fermented products, harnessing traditional Korean fermentation methods to produce safe and effective supplements. But the company’s journey hasn’t been without its challenges.
“Regarding our natural vitamin product development, NPK’s inception in 2009 coincided with the Subprime Mortgage Crisis and a surge in currency exchange rates,” recalls Mr. Jun.
Originally engaged in manufacturing and importing goods from the U.S. and China for sale in Korea, the abrupt changes in the exchange rate prompted a strategic shift. “In 2009, we established a factory in Korea to manufacture our own goods and serve as OEM or ODM providers. Recognizing the limitations of this business model, I set the direction for the company, emphasizing technological evolution and research and development of raw material production methods.”
Since then, NPK has grown to become a leading ODM/OEM producer of health functional foods using organic raw materials. It was the first Korean company to develop and manufacture natural vitamins that are more effective and easier for the body to absorb compared to their synthetic counterparts.
More recently, NPK has acquired certification fo
