The legacy of PORTER bags blends tradition with innovation, enriching lives through high-quality craftsmanship with a commitment to sustainability.
Since its inception, Porter Yoshida has stood as a beacon of craftsmanship, blending tradition with innovation to produce high-quality bags that stand the test of time. Company president Yukihiro Yoshida shares his insights into the brand’s philosophy, par tnerships, and commitment to sustainability.
“Our foundational philosophy revolves around preserving craftsmanship,” Mr. Yoshida says. “This commitment has guided our collaborations in production, distribution, marketing, and fostering partnerships with various other parties that enable us to consistently produce and sell high-quality bags.”
The company’s daily interactions with craftsmen are not solely driven by a focus on maximizing business or increasing sales. Instead, passion lies in the creation of high-quality, unique, and exclusive bags that no other brand can match. Along with its craftsman partners, Porter Yoshida finds satisfaction in producing products that users can enjoy for an extended period. This philosophy has been the cornerstone of its approach since the beginning and is a shared ethos among its manufacturing partners.
“We recognize that we cannot accomplish everything independently, so our success is intrinsically tied to our partners,” adds Mr. Yoshida. “The strength of our partnerships goes beyond local knowledge, expertise, or reputation. What unites all our partners – whether in manufacturing, sales, or logistics – is a shared passion for Porter Yoshida’s bags. They are driven by a genuine love for our products such as PORTER and a desire to contribute to the creation of quality bags that stand the test of time.
“Our primary focus is centered on crafting high-quality bags that resonate with people and become cherished items in their lives.”
Moreover, the company offers repair services, and it’s worth noting that the same craftsmen responsible for crafting its bags also handle repairs. This hands-on involvement in repairs allows them to identify areas for potential improvement and refinement.
Central to Porter Yoshida’s success are its par tnerships, driven by a shared passion for the brand’s products, with the president believing that the strength comes from an expectation that the partners bring
