The words “Made in Japan” have been a standard of quality and excellence for generations of businesses, but in the turbulent 21st century, it is the turn of internationally-minded Japanese firms to set those standards.
Content from Global Kigyo
The phrase “Made in Japan”is supposed to mean more than just a place of origin. Such famous words have traditionally signified quality, excellence and the kind of standards that consumers and clients around the world have come to expect. Now, in the world of globalized trade, online sales and manufacturing-cost rivals, the badge of identity has become more important than ever, as Japanese businesses work to compete and succeed in an ever-changing marketplace. Powered by a traditional sense of customer service and quality known locally as monozukuri, hard-working firms are clinging proudly to their national trademark, while also constantly seeking to push and redefine what it means. In the pharmaceuticals sector, for example, domestic success is paving the way for international ambitions. Kunio Yamada, Chairman and CEO of Rohto Pharmaceutical Co., Ltd., is a firm believer in the strength of his industry, and most importantly, his nation.
“Some believe that the Japanese position on the global stage is declining, however, from another perspective, there is still a lot of potential for further growth,”said Yamada.“One of our strengths is a long history of tradition,as well as looking at problems from a long-term perspective.”
Another sector seeking to make a big difference is higher education, as more and more universities look to play a key role in Japan’s increasingly important role in global trade.
While secondary-level schooling has always been renowned for its high standards, universities are working to broaden the horizons of their students, and by extension, the economy. Takashi Wada, President of Kanazawa University, said both global thinking and connections with business will be crucial going forward.“We believe that through an increased emphasis on international education, Japanese and international students can integrate with one another and develop mutually beneficial relationships,” Wada said.
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