With the global automotive sector moving towards electric and driverless vehicles, this has generated a global boom in electric car sales. This is good news not just for car manufacturers but also for suppliers like Malaysia’s Pecca Group Berhad, a specialist in the styling, manufacturing, distribution, and installation of leather upholstery for car seat covers. Launched in 2000, Pecca was named after the Italian word “imperfect,” with a motto of “Passion for Perfection.” “We are passionate about taking leather, which is an imperfect material, and crafting it into a perfect work of art,” said Pecca Group’s Managing Director, Datuk Kelvin Teoh Hwa Cheng.
For its financial year ended June 30, 2022 (FY2022), Pecca recorded revenue of RM164.4 million ($36.7 million). The topline came predominantly from domestic sales, including major carmakers such as Honda, Toyota, Nissan, Mitsubishi, Volkswagen, Peugeot, as well as Malaysia’s national car manufacturers, Proton and Perodua. The Group’s overseas presence is also expanding, and it has secured several contracts from Asia as well as in Europe, North America, and the Middle East.
The Group’s manufacturing plant in Kepong has been the backbone of its operations, bringing all the Group’s operation units under one roof. However, with the continued growth of Pecca amid surging orders, Pecca is currently developing its second manufacturing facility in Serendah, Selangor. Upon completion by the end of 2023, the Group’s production capacity will double to 40,000 to 50,000 seats per month, as compared to 20,000 seats per month in FY2022.
“In order to ensure the long-term growth of Pecca, we have identified four key pillars,” said Datuk Kelvin.
PILLAR 1: OEM
The Group will strengthen its current Original Equipment Manufacturer (OEM) business and offer additional new product models to existing customers. Focusing on the local luxury brands, with the partnership with Malaysia Automotive Robotics and IoT Institute (MARii) will grow sales. Last November, the Group signed a two-year Memorandum of Understanding with the MARii to collaborate on developing new parts and components for the EV industry. This will help Pecca develop new opportunities and offer more competitive products to global brands in addition to improving its operational efficiency.
PILLAR 2: REM
“We see a lot of opportunities abroad in the Replacement Equipment Manufacturer (REM) segment, especially in the U.S., Australia, Middle East, New Zealand, Singapore, and Europe. Through overseas expansion, we expect to secure new clients and improve
