Malaysia is fast reclaiming its position as the world’s healthcare marvel. A strong regulatory framework that governs both fees and the quality of health provision, combined with the unique spirit of collaboration that exists between its healthcare practitioners, has resulted in the country’s medical-sector revenue growing from $131 million in 2021 to $190 million in less than one year.
Instrumental in Malaysia’s medical-tourism sector is Prince Court Medical Center, a flagship tertiary hospital in Kuala Lumpur that has become world-renowned for its gold standard in holistic healthcare excellence.
At the helm of Prince Court is Cindy Choe, Chief Executive Officer. “Prince Court recognizes its importance as a key industry player in elevating healthcare for the country. Our strength in providing exemplary quality care lies in our integrated, team-based approach, which puts the needs of every patient first,” said Choe.
Delivering multispecialty personalized care with over 150 consultants and 1,200 employees, the award-winning and internationally accredited hospital has seen an upward trajectory in medical tourist receipts and pent-up demand towards elective procedures post border openings.
“We pride ourselves on our transformative approach towards accessible and equitable healthcare through our patient-focused diagnostics and solutions, which are not just highly advanced, but life-saving,” she said.
“Take the case of our recent patient who was recently diagnosed with early-stage pancreatic cancer. He came to us to seek a second opinion from our multidisciplinary team of experts. Since the tumor was benign, a tumor-removal surgery was recommended by our highly skilled surgeon and the tumor was removed successfully. Despite having an invasive surgery, the patient responded well without any complications, which sped up the recovery process. With the best holistic post-operative care provided by our experienced nursing and rehab teams, he managed to get back on his feet and continue with his daily activities in just a few days.
Prior to being established as a veteran in the healthcare industry, Choe’s path towards stewardship of the hospital included cumulative experien
