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AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

BRAND NEW DIRECTIONS

Hannah Betts lucks out with a neckful of bijoux boho jewels

The designer Priya Ahluwalia’s London home is a colourfully idiosyncratic shrine to creativity, as Brooke Theis discovers

Makers and shopkeepers Brett Shergold and Stephen Comer

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo