Thicker, stronger hair made easy

Take one fuss-free product and transform your locks

Whether it’s a lack of volume when you’re styling your hair, or a worrying number of strands left in your hairbrush, noticing that you’re experiencing hair loss can be unsettling. A full head of thick

The world of beauty can be lightening paced, with new hi-tech formulations appearing what feels like weekly, but one skin saviour has survived millennia – and that’s the humble oil. Ancient Egyptian h

From makeup that makes you look fresher in seconds to the skincare and body buys that promise head-to-toe glow, these are the products tested and chosen by Prima ’s beauty team that will work for you!

Forget cleanse, tone and moisturise , skincare’s bread-and-butter regimen has evolved. Meet the new set of non-negotiables …

Hairstylist Michael Douglas shares his expert tips on making the most of your hair’s textures