We’ve come a long way from old-fashioned, limiting ideals of beauty. With beauty rituals increasingly part of our broader self care, we are now seeing beauty as something holistic, that glows from within. From their personal beauty mantras to the rituals that keep them grounded, three leading industry figures talk to Bella Binns about their unique perspective on beauty in 2022
JUSTINE JENKINS
HEALTHY BEAUTY INSIDERS
Justine Jenkins is an internationally renowned make-up artist known for her pioneering work in cruelty-free cosmetics
‘To me, beauty has always meant expressing yourself exactly how you want to, without worrying what others think and not following any rules. Sovereign beauty, if you like. Always as ethical as possible, of course! My approach to beauty over the last 10 years of my career has been dedicated to raising awareness on animal testing in the cosmetics industry and that’s my number one passion – I’m a cruelty-free and vegan make-up artist.
‘Apart from when I was a teenage Goth, I’ve always been a less-is-more person when it comes to beauty. Although I wear red lipstick almost every day, the rest of my make up is very simple. I’ve invested more into my skin as I’ve aged, choosing to focus heavily on skin health, so I don’t feel the need to wear much make-up. I had a lot more time on my hands during the pandemic to dedicate to my skin. I tried some different massage techniques using a gua sha stone [a scraping massage tool used to stimulate blood flow to the skin], and my home-made facial oil, which is now a recipe in my book, Sustainable Beauty.
‘I believe we’re all capable of miraculous things. We’re all awakening to the knowledge that in order to be the miracle we are, we need to take care of ourselves inwardly and outwardly. The more we open ourselves to this awakening, the more we resonate with wellbeing in all its forms – whether that’s our mental health through meditation or ASMR [autonomous sensory meridian response – a tingling sensation that is triggered by certain sounds and visual stimuli]; or our physical health through exercise, eating better and sleeping better; or just generally being more in control of our thoughts and self beliefs.
‘Stress and anxiety can have a detrimental effect on our skin. I think we can all attest to that over the last two years. Look at Masaru Emoto’s work on the study of how emotions affect the molecular formation of water, and we’re 60% water. Being a happy human keeps us feeling and looking healthy.
‘Good quality shilajit, CBD and lion’s mane are my desert island supplement
