On the trail with the upf detectives

Joe Wicks shares the simple mindset switch that stops his sugar rampages, and how he empowers his kids to eat feel-good food

Processed foods can be convenient, but they often come with an energy price tag. Many are stripped of fibre, protein and essential nutrients, then loaded with refined sugars, unhealthy fats, excess sa

The three biggest letters of 2025? Definitely UPF (aka ultra-processed foods)… well, they definitely are if you’re in the running world, anyway. If you haven’t heard of UPFs yet, you’ve clearly not be

Why isn’t the Government protecting us from ultra-processed foods

JOE WICKS on why he is calling for change from the government

Fitness fave Joe Wicks gets real about the dangers of ultra-processed food in his new documentary